The swoosh isn’t the only trick in her bag. If anything, it makes me feel like, ‘Wow, you did that.’” It made me feel proud,” she acknowledges. “I remember watching how he put his head down, just seeing how precise the stitches were looking.
Bri Marie remembers the moment she saw Drake make his debut onstage. We’re like, ‘Why not? Let’s just try to see if we can create that shape.’ It was my first time doing it, and it was executed perfectly.” It was just really off the top of our heads. “It’s simple, but it’s still doing a whole lot. “ had a conversation about trying something new, and something that would be branded towards that event,” she says of how the style came about. It took a total of two hours to do, the hardest part being “drawing out the Nike sign” as if she was using a pencil on paper. The Nike swoosh was an exciting challenge for the young hairstylist. Bri Marie notes, “the more simple, the more intricate it really is.” But she also enjoys tackling challenging designs. The style took around 45 minutes to an hour to perfect. “He saw it and was like, ‘Bro, I need that.’ I got the call the next day and was like, ‘Come through,’” she says, looking back on that moment in awe.ĭrake’s now-staple braided style includes two to four stitch braids, which is a braiding technique that is achieved by sectioning the hair in clean, horizontal lines. The OVO rapper admired a style she did for his friend and immediately inquired about booking her. Drake, however, was introduced to her through a friend of a friend. Most of her new clients, she says, have found her through social media, namely Instagram. “I went to the barbershop with 200 followers, and I left with 10K,” she says. After leaving the military behind, she attended a one-year cosmetology program to receive certification and then gained employment at a local barbershop in her hometown, where she continued to grow her brand and clientele.
Two braid hairstyles full#
“I came back home and told my mom, ‘I’m going to have faith and just stick it out and go the hair route.’” The next day, she called the recruiter and passed on going to the military and started doing hair full time. And this girl came up to me like, “listen, this is confirmation that you shouldn’t go ’” she recalls. She notes that the long schedule continued for a while until she experienced a moment of reckoning.ĭuring a crossroads decision of whether she should continue doing hair or go to the military as originally intended, Bri Marie looked to her faith for answers. at the restaurant, then she’d go straight into braiding hair, oftentimes until 2 a.m. At the time, she also held a daytime restaurant job, making her hours even longer. Just like that, Bri Marie began to accept new clients on a routine basis and braid their hair out of her garage. So, I did it on him, and I posted his hair on Snapchat.
Two braid hairstyles how to#
“I saw it, and I was just like, ‘I do not know how to do that, but I could try it.’ It really made me interested in creating art out of someone’s head. The stylist responsible for the new era of Drake’s hair evolution is 22-year-old designer Bri Marie, who’s been building a hair empire over the last three years.īri Marie had always been the cousin that braided her family’s hair, but this particular style request was more complex than what she’d previously done. Though Drake deserves credit for the branded machine he’s cultivated over the last few years, he isn’t doing it alone. And most recently, Drizzy has been rocking a variety of braided styles that coincided with the release of his summer album, Honestly, Nevermind. Before the Nike swoosh hairstyle, Drake debuted his close-cut fade featuring a heart-shaped cutout by his temple in preparation for 2021’s Certified Lover Boy. In the past two years, his hairstyles have become a focal point of his brand and have played their own role in his album rollouts and marketing campaigns. He later followed the public appearance with close-up shots of his protective style on Instagram, which garnered even more positive feedback.Īt this point in his career, Drake understands that how he presents himself at live events and on social media-the kissy-face selfies, comedic captions, and eccentric hairstyles-is just as crucial to his brand as his chart-topping music. Instead, it was the Nike swoosh-shaped detail braided into his hair. It wasn’t his speech-although incredibly witty and humorous-that stole the show. When Drake walked onstage to host the Nike Maxim Award Show in Beaverton, Oregon in early September 2022, he captured the attention of countless celebrities, athletes, and fans in attendance, but not for the reason you may think.
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